There has been a decidedly mixed response after the Adelaide Crows confirmed the design of their new logo going forward.
The AFL club’s new logo was first leaked back in September and didn’t go down well with fans or pundits, including Kane Cornes, many of whom were hopeful a rebrand was coming.
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Many begged for a change or to adopt one of the suggestions that came from fans.
Yet that has not proven the case with the design, which incorporates the state of South Australia and a return to a swooping crow, getting officially released on Wednesday night.
Some fans joked the timing of the release 파워볼 was designed to bury the announcement, coming on the same day Donald Trump was heading towards a return to the White House in the US election.
With the club embarking on its 35th season in 2025, it seemed happy enough with the move, insisting “the sharpened claws, beak, eye and wing bring a modern look” in the official press release.
Adelaide chief executive Tim Silvers also said a new logo had been a constant request in feedback from Crows members.
“The logo is one of the Club’s most recognisable features and our supporters take great pride in it, and the throwback to the original swooping Crow reinforces our connection to this city and state by the way it now incorporates the actual shape of South Australia,” Silvers said in a club statement.